Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to grow, we are excited to add a Copywriter to our Creative team. In this hands-on role, you will join a fast paced environment to create campaigns, product branding, and content for our latest products
What You'll Do:
- Work with Creative Directors and Art Directors to define regional campaigns with senior creative oversight.
- Craft and write product story concepts/manifestos, packaging and in-store displays, events and in-box collateral for the EMEA region
- Write copy for Amazon A+ content, social and display ads, organic social posts, promotional emails, and website assets
- Develop clear, engaging, and brand-aligned copy for product descriptions, website content, marketing, advertising campaigns, packaging, and more.
- Translate complex product features into consumer-friendly benefits with a strong emotional appeal.
- Ensure consistency in tone, voice, and messaging across all platforms.
- Conduct research on industry trends, competitors, and consumer insights to refine messaging strategies.
- Writing and reviewing engaging product copy for a variety of touchpoints including: Retail Websites, Digital Advertising Assets, Consumer Emails, Integrated Marketing Campaigns, Video Scripts, Packaging and Printed Collateral, and more.
- Ensuring Claims usage adheres to legally-approved guidelines.
- Managing multiple copy projects simultaneously and meeting content delivery deadlines.
- Being reactive to short-turnaround requests and changing priorities.
What You'll Bring:
- Experience as a copywriter in an agency and in-house environment.
- Exceptional writing, editing, and proofreading skills.
- Portfolio of conceptual campaigns.
- Versatile and able to write across all platforms, from print to digital assets
- Detail and deadline oriented
- Has a passion for new ideas
- Comfortable in a fast-paced, highly iterative environment
- Able to collaborate with cross-functional teams (We spend a lot of time working together)
- Team player with strong communication and interpersonal skills
- Ability to take action in the face of ambiguity, good problem-solving skills
- Open to being challenged and believes constructive feedback drives better results and outcomes
