This role will support the Shark Business with the development of successful and profitable programs for key products to ensure continued growth of the current portfolios as well as the establishment of new launches. This role is expected to be the market expert in Shark product lines, the competitive landscape, retailer assortments and assist the New Product Development team in creating products that will meet the needs of the changing consumer and retailer requests. If you have a knack for innovation, and enjoy being a part of a winning team, come join us!
Here are some of the EXCITING things you’ll get to do:
- Assist with product management activities for new product launches, product improvements, optimizations, and line extensions
- Support product lines through the growth, active, and end of life stages by providing cross-functional support to resolve product, quality, manufacturing and customer challenges
- Assist in the creation/management of merchandising, training, digital content support and execution at retail
- Conduct market research to identify consumer needs and market gaps and analyze the competitive landscape
- Track product performance, communicate key learnings and developments to appropriate work flows for action
- Evaluate product optimization and improvement opportunities for cost and consumer impact
- Work closely with cross-functional teammates to convey the strategic vision and goals for the product line
- Maximize the value of product line and align with cross-functional teams to ensure successful positioning in the marketplace
- Work with Product Managers for program launch and execution analysis while maintaining proper feedback to close open initiatives
- Manage the creation and execution of product support material, such as, in-box collateral, FAQ’s, How to Videos and Troubleshooting scripts for online resources and the call center agents
- Manage the product development of all domestic SKU extensions and work cross functionally to ensure production deadlines are successfully executed
- Work cross functionally to establish value engineering and cost down initiatives
ATTRIBUTES & SKILLS:
- Bachelor’s Degree (or equivalent experience) in Engineering, Business, Management, Communications, or Marketing Concentrations
- 1+ years of experience in product development/marketing preferably at a consumer goods company
- Proficient in Microsoft Word, Excel and PowerPoint; knowledge of SharePoint a plus
- Ability to work in a fast-paced, deadline driven, high impact environment
- Strong verbal, presentation, and written communication skills
- Resourceful, well organized, highly dependable, efficient and detail oriented
- Ability to be a team player as well as work independently
