We’re looking for a strategic, performance-driven Account Manager with strong expertise in lower-funnel marketing to join our London team. In this role, you’ll partner with leading advertisers to drive measurable business outcomes — from lead generation and sign-ups to purchases and retention. You’ll be responsible for developing full-funnel strategies, optimising campaign performance, and guiding clients to maximize ROI through Snap’s performance solutions.
This position requires a blend of analytical acumen, client relationship management, and strategic problem-solving to help advertisers scale efficiently across web and app ecosystems.
What you’ll do:
- Manage and grow relationships with performance-focused advertisers, focusing on lower-funnel objectives such as purchases, subscriptions, and ROAS.
- Build and execute data-driven performance strategies to improve efficiency and scale across campaigns.
- Partner with clients to optimise campaigns using Snap’s performance tools, including tCPA, Max Bid, Conversions API (CAPI), and Dynamic Ads.
- Analyse campaign data to identify trends, diagnose challenges, and provide actionable optimisation recommendations.
- Collaborate with internal teams (Sales, Creative Strategy, Marketing Science, and Product) to develop full-funnel solutions that align with client goals.
- Educate advertisers on signal quality, event setup, and lower-funnel measurement best practices, ensuring proper tracking and attribution.
- Deliver quarterly business reviews and strategic insights to showcase performance impact and growth opportunities.
- Stay informed on industry trends, platform updates, and emerging technologies in digital performance marketing.
Knowledge, Skills & Abilities
- Strong understanding of performance marketing and the conversion funnel, particularly lower-funnel strategies that drive purchases and ROAS.
- Experience managing data-driven optimisation for web and app advertisers.
- Proficiency in bidding strategies (tCPA, Max Bid, Auto Bid) and pacing management to balance efficiency with scale.
- Knowledge of MMPs (AppsFlyer, Adjust, Branch, Kochava) and attribution frameworks (SKAdNetwork, CAPI).
- Highly analytical, with the ability to interpret complex data sets and translate insights into actionable recommendations.
- Excellent client relationship management, communication, and presentation skills.
- Strong project management and organisational abilities, with experience handling multiple clients or campaigns simultaneously.
- Collaborative team player who thrives in a fast-paced, cross-functional environment.
- Passion for digital innovation, mobile marketing, and results-driven advertising.
Minimum Qualifications
- 3–4 years of experience in digital advertising, performance marketing, or account management, focusing on lower-funnel campaigns.
- Proven success optimising for key performance outcomes such as CPA, ROAS, LTV, and retention.
- Hands-on experience managing campaigns across social or programmatic platforms (e.g., Snap Ads, Meta, Google App Campaigns).
- Strong analytical and quantitative skills with proficiency in Excel, Google Sheets, and visualization tools such as Looker or Tableau.
- Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent practical experience.
- Fluency in French (both written and spoken) to support regional advertisers and cross-market collaboration.
Preferred Qualifications
- Experience managing lower-funnel or direct-response campaigns across multiple verticals (e.g., e-commerce, gaming, fintech).
- Deep understanding of signal-based optimisation and cross-platform attribution models.
- Experience leveraging CAPI, SKAN, or server-to-server integrations for advanced performance measurement.
- Demonstrated success scaling accounts and managing multi-market growth strategies.
- Proven ability to communicate technical performance insights clearly to both technical and non-technical audiences.
