The Opportunity
The Americas Segment & Field Marketing team designs and executes end-to-end segment marketing strategies that drive pipeline creation, progression, customer retention, and bookings for Adobe’s priority solutions. Serving as a bridge between Sales, BDRs, and Marketing, the team ensures programs are tightly aligned to business objectives and revenue goals, delivering measurable impact through account engagement and opportunity acceleration.
As a Segment & Field Marketing Intern, you will support the development of segment-level and 1:1 account marketing programs for Adobe’s strategic enterprise accounts. You will partner closely with Segment Marketing leaders, BDRs, and the Digital Strategy group to support high-touch programs that activate target personas, strengthen account engagement, and enhance collaboration across the sales and marketing ecosystem. This role is ideal for a self-starter who is curious, organized, eager to learn, and motivated by data-driven marketing.
What You’ll Do
Account & Persona Insights
- Support mapping of existing account journeys by persona to understand current engagement and communication gaps.
- Conduct account research to identify target accounts, buying committees, and key decision-makers.
- Analyze account-level engagement data to develop or refine account profiles and insights.
Content Development & BDR Collaboration
- Partner with BDRs to create outreach messaging and content aligned to pipeline creation and opportunity progression goals.
- Assist in developing personalized content, messaging, and light asset creation for target accounts and personas.
Program & Project Coordination
- Support planning and execution of field and ABM marketing programs, including roundtables, 1:Few events, and executive engagements.
- Assist with pre- and post-event workflows—including BDR alignment, communications, and follow-up sequences.
- Help prepare presentations, reports, and dashboards for internal stakeholders.
Cross-Functional Enablement
- Help coordinate internal communications to Sales, BDRs, and Marketing regarding upcoming programs and initiatives.
- Collaborate with cross-functional teams to improve operational alignment, workflow clarity, and execution consistency across programs.
Learning & Exposure
- Gain exposure to Adobe’s B2B GTM motions, enterprise marketing ecosystem, and key technologies.
- Learn how account-level insights, segmentation, and pipeline strategies translate into execution across Field Marketing and BDR functions.
What You Need to Succeed
- Currently enrolled full-time and pursuing a bachelor’s degree in Marketing, Communications, Business Administration, or a related field (graduation between Dec 2026 – June 2027).
- Comfort with data, including the ability to interpret insights and identify trends.
- Strong project management, time management, and organizational skills.
- Excellent written and verbal communication skills and the ability to work cross-functionally.
- Proficiency in Microsoft PowerPoint and Excel required.
- Experience with PowerBI, Adobe Express is a plus.
- Demonstrated curiosity, initiative, and eagerness to learn in a fast-paced environment.
