THE ROLE:
We are seeking a motivated and dynamic Business Development Analyst to join our team. This junior role will support our initiatives across the Retail, Transportation, Healthcare, Telecommunications, and Public Sector verticals. The ideal candidate will drive strategic alignment through digital content optimization, go-to-market execution, and data-driven insights, contributing to pipeline growth and informed stakeholder decision-making.
THE PERSON:
We are seeking a dynamic Biz Dev analyst with good communication skills who can work collaboratively with our cross-functional teams.
KEY RESPONSIBILITIES:
Content Strategy:
- Lead and manage the updates and continuous improvement of vertical industry landing pages on amd.com to align our digital presence with strategic narratives.
- Define and implement a scalable process for uploading, refreshing, and tagging marketing collateral across various portals (e.g., AMD digital library, sales resources center, partner web pages) to ensure seamless user experiences and alignment with evolving priorities.
- Support marketing collateral (e.g., whitepapers, product briefs) in collaboration with internal and external content and design teams.
- Analyze traffic patterns and user behavior to optimize webpage layouts, content placement, and engagement; apply SEO best practices to enhance search visibility.
Go-To-Market Initiatives:
- Support vertical leaders to plan and execute marketing campaigns, support planning of joint events, and awareness-building initiatives with ecosystem partners.
- Manage follow-ups for strategic accounts and significant opportunities, ensuring consistent execution across geographies and sectors.
- Lead planning and logistics for major events such as NRF Europe, HIMSS, MWC, etc. including partner coordination, abstract submissions, and go-to-market strategy alignment.
Reporting & Insight Generation:
- Develop and maintain automated reporting systems to track sales pipeline, account health, and performance trends for our business unit verticals.
- Create dynamic views tailored to stakeholder needs to facilitate informed discussions during business reviews and sales calls.
- Implement triggers and alerts to proactively identify bottlenecks, gaps, or growth opportunities within strategic accounts.
PREFERRED EXPERIENCE:
- Excellent communication and analytical skills.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in digital marketing and data analysis tools.
ACADEMIC CREDENTIALS:
- Bachelor’s or Master’s degree
